With Rappi

Customers access a vibrant ecosystem of goods and services, entrepreneurs grow their businesses, and people convert time into flexible income.

Our founders

simon

Simón Borrero

CEO & Founder

sebastian

Sebastián Mejía

President & Founder

felipe

Felipe Villamarín

Founder

Our Mission

Our mission is to drive economic development across cities in Latin America by accelerating e-commerce adoption. 
We believe technology and innovation will be the main catalyst  of progress in Latin America, driving productivity, creating jobs, new businesses, and growing the economy. We are proud to lead this change. 

Rappi is not just a company… It's a movement for economic progress. 

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Ecosystem - Business model

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Consumers

We give access to a wide assortment of products that are delivered in minutes, as well as services, giving you more free time and a greater quality of life.

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Entrepreneurs

We help restaurants and merchants grow and succeed, with access to customers, logistics, business intelligence, payments and financial tools.

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Couriers

We create opportunity by offering people a way to turn time and skill into flexible income.

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Our virtues

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Our
Story

RAPPI was created in August 2015 by Simón Borrero, Felipe Villamarín and Sebastian Mejía in Bogotá, Colombia. Rappi was born as the solution to connect small businesses or "neighborhood stores" with users in a few city blocks. In its early days the app was seen as a digital dispensary and a small group of people promoted it by giving away donuts in exchange for downloads. In its early days its big differentiator was to include the "Rappi Antojo" button and with this option, anyone with the app could order anything. This way, listening to the users, the first SupperApp in Latin America was born and in a matter of only a few months it added to its portfolio of options the most fashionable restaurants, the largest food chains or options such as "Cashier", Pharmacies and Supermarkets.

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Faces of Rappi

Sandra Rappitendera

Sandra, Colombia

Rappitendero

Sandra is in her seventh semester of Business Administration at the Universidad Católica Luis Amigó. "Digital platforms have helped me to get ahead, without them I could not afford college or finish paying for my vehicle: my motorcycle.
Mariam employee

Mariam, Brazil

Employee

Mariam loves to work in an environment where she is constantly challenged. In December 2020, as the Head of Turbo for Brazil, she along her team scaled dark-stores to 8 cities with a 10-min delivery value prop. “The greatest thing about working in Rappi keeping the freedom to create and experiment like an entrepreneur is a very unique opportunity."
Victor consumer

Víctor, Mexico

Consumer

Moving to another country is not easy. The app made it very easy for me to do my first daily activities and find out about supermarkets, pharmacies and nearby businesses. Rappi makes my whole life easier.
Hamburga-Argentina

Hamburga, Argentina

Partner

Ever since starting the alliance with Rappi, Hamburga sells 7 times more than when they first started. They think that’s linked to the creativity, the easy usage in the App and the many actions Rappi takes on to help boost allies.